Pilots starting soon

Mindset Training That Evolves With You.

Harnessing the power of contextual AI, we're building the first truly adaptive mental performance system giving athletes daily, structured training that evolves with their game.

Join Top Athletes & Programs

Pilots starting soon

Mindset Training That Evolves With Your Game.

Harnessing the power of contextual AI, we're building the first truly adaptive mental performance system giving athletes daily, structured training that evolves with their game.

Join Top Athletes & Programs

Mission

The Infrastructure of Greatness

The Infrastructure of Greatness

If you’re one of the 22 million athletes in the U.S., you know the feeling: tensing up when the game is on the line, losing focus after a bad call, or watching a cold streak drain your confidence.


For years, I’ve watched athletes do everything "right." We’ve turned the physical body into a science—obsessing over 5 AM lifts and recovery data—yet we leave the mental game to chance. We’ve mastered the 99%, but ignored the 1% that actually decides the outcome.

Personalized coaching is too expensive and capped by time. Generic meditation apps are built for sleep, not the high-pressure vacuum of a fifth-set tiebreak. The infrastructure to train mindset at scale simply hasn't existed.


So, we're building it.


In partnership with elite mental coaches, we are developing a powerful AI system that brings science-backed personalization to every athlete. Whether you’re a quarterback or a point guard, MYND provides a structured roadmap that evolves with your season and your progress.


The mental game isn't a gift you’re born with. It is a skill you train with consistency—just like skills and strength.


This is the next era of player development.

The Current Solutions are Broken

Personalized coaching is too expensive and capped by time. Generic meditation apps are built for sleep, not the high-pressure vacuum of a fifth-set tiebreak. The infrastructure to train mindset at scale simply hasn't existed.


So, we are building it.


In partnership with elite mental coaches, we are developing a powerful AI system that brings science-backed personalization to every athlete. Whether you’re a quarterback or a point guard, MYND provides a structured roadmap that evolves with your season and your progress.

The mental game isn't a gift you’re born with. It is a skill you train with consistency—just like skills and strength.


This is the next era of player development.

The Current Solutions are Broken.

If you’re one of the 22 million athletes in the U.S., you know the feeling: tensing up when the game is on the line, losing focus after a bad call, or watching a cold streak drain your confidence.


For years, I’ve watched athletes do everything "right."


We’ve turned the physical body into a science—obsessing over 5 AM lifts and recovery data—yet we leave the mental game to chance.


We’ve mastered the 99%, but ignored the 1% that actually decides how the physical shows up.

Launch Date:

[Pilots] November 2025

[Pilots] November 2025

Key Benefit:

Adaptive mindset training

Adaptive mindset training

Built For:

Athletes, Teams, and Organizations

Athletes, Teams, and Organizations

Portrait of Daniel Hayes, founder of EarlyBird.

May Shelstad

Co-Founder of MYND
Former VP of global merchandising @ Nike

Co-Founder & CEO of MYND
Former VP global product & merchandising - Nike

FAQ

Frequently Asked Questions

Frequently Asked Questions

Who is Mynd for?

Athletes: Athletes who want to stop overthinking, perform under pressure, and build real confidence through structured mindset training. Teams: Programs that want to include mental performance in their development but don’t have the resources for consistent one-on-one training with every athlete. Sport Psychologists: Teams that already have a mental performance coach can use MYND to extend their impact — reinforcing their methods between sessions while tracking each athlete’s patterns, progress, strengths, and struggles over time.

How is MYND different from meditation or mindset apps?

Most meditation or mindset apps follow a simple model: they have a library of pre-recorded sessions, and based on a few answers you give, they bucket you into one of those programs. Those systems don’t account for things like your sport, position, experience level, upcoming games, recovery status, or how you’ve been performing recently.

Will coaches see my personal reflections or journals?

No. Your reflections and journals are private to you. Coaches don’t see the content of what you write or talk about. What they can see are high-level signals like engagement and team-wide trends — things like consistency with training or overall readiness — without accessing personal entries. The goal is to give athletes a safe space to be honest while still helping coaches support the team.

How much time does it take each day?

Most athletes spend about 3–10 minutes a day. Think of it like mental reps — quick check-ins, short visualizations, or breathwork sessions that fit naturally into your routine. Some days it’s just a quick reset before practice. Other days it might be a longer visualization before a game or reflection after. The idea is to make mindset training easy to stay consistent with, not something that adds another big block to your schedule The system continuously gathers signals like your schedule, game stats, training consistency, and patterns in your reflections or conversations. Using that context, MYND generates training sessions specific to the moment — whether that’s a visualization before a big game, breathwork to settle nerves, or a confidence routine after a tough performance. Instead of choosing from a static library of pre-recorded sessions, the training is created dynamically to fit your situation.

How does MYND personalize the training for each athlete?

MYND is trained on the core frameworks and protocols used in elite sports psychology. The goal is to mimic the experience of working with a one-on-one mental performance coach — one who’s always available and always paying attention to context. The system continuously gathers signals like your schedule, game stats, training consistency, and patterns in your reflections or conversations. Using that context, MYND generates training sessions specific to the moment — whether that’s a visualization before a big game, breathwork to settle nerves, or a confidence routine after a tough performance. Instead of choosing from a static library of pre-recorded sessions, the training is created dynamically to fit your situation.

Can teams or entire programs use MYND?

Yes. MYND works for both individual athletes and entire teams. Programs can roll it out across their roster so every athlete gets personalized mental training, while coaches get a high-level view of engagement and readiness across the team. It’s designed to scale mental performance training without requiring one-on-one sessions for every athlete.

Contact us: pilot@myndai.co